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Science can equip us, but we need
wisdom & visions to guide us


We need to build our future food system based on ancient wisdom

At Cena, we are convinced that the answer to rebuilding our food systems lies in the combining disruptive high-tech innovation with the wisdom from ancient cultures' relation to food. After all, science can equip us, but we need wisdom & visions to guide us.

We must serve future generations by co-creating holistic improvements

At Cena, we do more than just bring new products to the market. We believe that a range of actors & innovations must come together to meet the needs of humans today & tomorrow. At best, food should contribute to personal wellbeing, bring people together across communities, and outline the foundation of national security.

We need efficient scaling of innovations globally but with local adaptations

Many foodtech companies are scaling by exporting products and some are reinventing the wheel by working on innovations that exist elsewhere. At Cena, we advocate global scaling of innovation by efficient business models, eg. B2B & third party licensing, and we leverage our extensive network across to do so .

On an ancient journey to build our
food system for future generations


Jacqueline is the founder and owner of Cena Ventures. Before Cena, she worked
at ICA, Sweden’s largest retailer first as Strategy Manager and then as Head of ICA Växa, the innovation Hub for plant-based & food tech. During her work with ICA Växa, Jacqueline was responsible for collaborations within research institutes, start-ups, investors, existing suppliers, & the Swedish farmers association.


Prior to ICA, Jacqueline worked as a strategy consultant in London, interned at the Swedish Chamber of Commerce in New York, co-founded a Hydroponics enterprise via Enactus. She graduated from BSc Management (First class) from Cass Business School, London & completed 1-year of Global Development courses at Stockholm University

Jacqueline Dangoor Engdahl

Founder & CEO

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