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Founder Story



Jacqueline is the founder and owner of Cena Ventures. Before Cena, she worked worked at ICA, Sweden’s largest retailer as strategy manager and then Head of ICA Växa, the foodtech innovation Hub. During her role as Head of ICA Växa, the innovation hub for plant-based & food tech, Jacqueline was responsible for collaborations within research, entrepreneurs, investors, suppliers, & the Swedish farmers association.
Prior to ICA, Jacqueline worked as a strategy consultant in London, interned at the Swedish Chamber of Commerce in New York, co-founded a Hydroponics enterprise whilst at university. She holds a BSc Management from Cass Business School, London
Jacqueline Dangoor Engdahl
Founder & CEO
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